This mechanism allows Zoom to spread virally (note that the company also employs a sales force and engages in strategic partnerships to augment this virality). To receive a Zoom call, the recipient either has to download the software or use the online version of the platform. It spreads through calendar/meeting invites. Zoom’s superior product offering then converts free users into paying customers. The company relies on its proprietary technology to deliver superior quality and reliability (the S-1 mentions that it can continue to work even with 40% packet loss). Zoom charges subscription fees for premium features. Users can download and use their platforms for free, on a limited basis. The company provides access to its platforms with a freemium model. What separates Zoom from the pack is that despite competing in an area crowded with other offerings, the company is still growing at an unprecedented rate. It competes with Google’s Meets, Microsoft’s Skype, Cisco’s WebEx and many others. Zoom is a provider of video and voice communication platforms across mobile devices, desktops, telephones and in-room systems.
Zoom will be publicly listed on the NASDAQ this week, at an initial market cap of roughly US$ 9 billion, or nine times that of its most recent private market valuation.Īnd we are excited to announce that we have added the stock to our platform.
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